But aside from letting everyone know how big Content IDs gotten, YouTubes Kyle Harrison wanted to talk about how its improved.

Newish options allow for videos to get dressed up with advertising in one country even if theyre blocked in another. If rights holders are willing to let people play with clips lasting less than three minutes, thats a possibility, too.Harrison concluded hisYouTube Biz Blog post promising, Well continue to lead the charge in helping rights holders control their content online, by listening to our partners and developing for them the tools that they need.And all of this is interesting enough on its own. A key point, however, is that Harrisons message seems to mesh well with the idea of Google acquiring Brightcove and taking another shot at monetizing YouTube.