Gannetts PointRoll announced today it has joined the Yahoo Smart Ads program to help marketers focus on creating rich media ads and improve campaign performance.

As a member of Yahoos Smart Ads program, PointRoll will use Yahoos reach and targeting capabilities to provide more customized, relevant and scalable rich media campaigns. PointRoll will also use its ShopLocal retail ad program to offer improved Smart Ads for retail advertisers.Jason TaflerCEO of PointRollBy partnering with Yahoo, PointRoll can offer marketers new opportunities to quickly and efficiently deliver behaviorally targeted rich media ads to the right audiences, said Jason Tafler, CEO of PointRoll. As recent Dynamic Logic data illustrates, rich media outperforms standard Flash and gif ads.