certainly makes the combined entity a more formidable competitor to Google in the U.

S. search marketplace, said Eli Goodman, comScore Search Evangelist. While they are still looking up at Google in terms of market share, they have a real opportunity to make headway given that nearly threequarters of all searchers conduct at least one search on these engines every month.The challenge will be to create a search experience compelling enough to convert lighter searchers into regular searchers which is generally easier than converting new users.