and msn. News and Media is the 11 downstream industry after Facebook, receiving 3.

69 of the social networking sites traffic, says Experian Hitwises Heather Hopkins. To offer a comparison, 6 of downstream traffic from Facebook went to Shopping and Classifieds last week and 6 to Business and Finance and 15 went to Entertainment websites YouTube in particular.Facebook could be a major disruptor to the News and Media category, she adds.