Apps would be able to run on a TV, receiver, Bluray player, game console or any other device that has a screen or connects to a device with a screen.

For Now, the TV OS is Up for GrabsA TV OS would be part of a platform that would run apps on all the screens in your home including your phone, your computer and the TV screen in your living room. Will the TV OS come from GoogleAndroid, Apple, Microsoft, Sony, or someone else? Google needs to push Google TV hard to become the standard TV OS partly to compensate for losing search traffic as users migrate from browserbased search to apps. Apple needs to gain control of the third screen or TV screen, after smartphone screens and computer screens, and the TV industry needs to move away from closed environments and let their connected TVs work with all the apps and streaming content that consumers are finding so appealing.