Meanwhile Apple may soon lob a salvo with an updated version of their Apple TV that will plant Apple iPhoneiPad apps firmly in the living room TV.
TV Manufacturers Need to Adopt a Standard TV OSA TV OS vacuum exists at the moment and unfortunately for consumers, TV manufacturers appear to be filling it with their own proprietary offerings. At this years CES, we saw all the big players showing off connected TVs with proprietary environments offering apps and services from providers like Netflix, Blockbuster, Pandora, and Skype. LG calls their platform NetCast, Samsung calls theirs Samsung Apps and Vizio has a platform called Vizio Internet Apps or VIA. Its unclear how all these proprietary platforms will work with different apps and services but we feel a better solution is one standard TV OS that would run a whole range of apps including smartphone and tablet apps.
