She warned that you cant view this as a tactical SEO project, and me too positioning and content wont do the trick.

Instead, think about the long term.Watlington recommended creating an editorial battle plan to maintain quality and sustain readers interest over a period of time. Try to treat every post like a miniature campaign, too, using social media to announce your posts and extend your reach. And show that you value your readers by responding to their comments in a timely manner, and perhaps highlighting popular posts.