In addition, 48 percent of online adults who watch the ads say they are at least somewhat likely to discuss them on social networking sites.

Visitors to the site will be able to cast their votes for one favorite commercial from each quarter. Voting will open at the end of the first quarter and remain open through February 9.As more and more Super Bowl advertisers maximize interactive opportunities, viewers are getting in the game and watching with their laptops by their sides, said Pete Brand, cofounder of Mindscape at Hanon McKendry, Hanon McKendrys interactive division. Superadbowl.com gives those interactive viewers a place to go, immediately, and be part of the action.Related Articles Go Daddy Back In The News For Super Bowl Ads Pepsi To Skip Super Bowl For Social Media Amazon.