In the session Facebook Ads Reaching Prospects Earlier In The Decision Cycle, Sarah Smith, Manager of Online Sales Operations, Facebook, offered tips on targeting your audience, creating compelling ads and getting a solid return on investment.

Coverage of the SES San Jose conference continues at WebProNews Videos. Stay with WebProNews for more notes and videos from the event this week.Sarah SmithFacebooks mission is to give people the power to share and make the world more open. Facebook has over 250 million users globally and has open registration.