She recommended listening, communicating, partnering, telling your story, and getting people to talk as a result.

Next, Marty Weintraub, President of aimClear, talked about the intersection of PR and SEO. Stay interested in links, and write SEOsavvy press releases. Get social media profiles ranked, and do guest blogging stints if possible. Finally, provide people a reason to rebroadcast your name and do a little good by helping charities.