Keep an eye on WebProNews for more notes and videos from the event this week.

Beth Harte, who wears a number of hats including that of Community Manager for MarketingProfs, started by stating that press releases and visibility are just part of the game. Advertising, issues management, public affairs, lobbying, and investor relations all count, as well, and she stressed, Real public relations is relationships.Harte also said, Social media tools will change. People being social wont.