Its interesting to look at how the web has evolved and continues to do so.

Social media at least in its current incarnation is still relatively young, yet we have seen a lot of evolution just within this aspect of the web itself. This is highlighted today especially, as we see competition in the realtime search arena really stat to heat up.Some members of the WebProNews team are out in San Jose at the Search Engine Strategies Conference. This event kicked off with a keynote from Clay Shirky, a writer and educator discussed how communication media has changed over the years, and why and how social media is effective.