More than half 55.

1 of avid fans have graduated from college and onequarter 27.3 report a household income of 75,000 or more.Brands of all kinds have a significant opportunity to reach and engage a loyal and savvy audience in online sports content, said Mark Kaefer, Director of Marketing at Burst Media. By rounding out broadcast and print media campaigns with an online component, advertisers can reach a targeted audience of educated and affluent consumers.