Some findings from the study 75 of women are more active in social networking than last year More than half 54 visit social networking sites at least once per day 75 share that social networking sites not really or not at all influence what they buy 52 of

This tells us there is a willingness among women to partner with brands in social media but the current dialogue is not where it needs to be.Granted, its hard to say that a thousand women represent women all over the world, but the study does appear to indicate that there is some work to be done when it comes to marketing to women online, or at least in social networks. I have to wonder though, how much different are the numbers for men? Is this really about gender at all?