A study from adtech Chicago and Q Interactives Women Channel found that women dont seem to be incredibly influenced by social networks when it comes to purchasing decisions.

In fact, 75 of the thousand women surveyed claimed that they were uninfluenced by these channels. There lives a growing impetus for marketers especially those working with Fortune 500 CPG brands who enjoy a majority female customer base, to build a better connection with women in the dynamic social media landscape, says Q Interactive President Matt Wise. We know women are social creatures and highly active in mediums like Facebook, where they now outnumber men. Yet, we found, they are virtually uninfluenced and sometimes put off by brands in channels that are a routine part of their day.