Hopefully not, because theres a lot more to successful online marketing than that, even search marketing.

This is the basic plot of a keynote speech delivered by Charlene Li, coauthor of the book Groundswell, and Founder of Altimeter Group, at the Search Engine Strategies conference in San Jose.The big picture is largely about social media and interaction. This is nothing new right? Youve had social media marketing talk rammed down your throat for a while now, but thats separate from search engine marketing right?