This is different from a traditional news release with a catchy headline where you may not have your key words included.

When we included a link to our press releases on Twitter and other social media networks, we saw these both expanded the scope of distribution and the extended the longevity of the announcement, adds Figueredo. With other news releases we saw an initial spike in Web site traffic on the first two days and then it dropped off. With these features weve seen increases in traffic up to five days after the news release was issued.Some have suggested that Twitter could actually replace the press release.