Press releases are a form of online marketing that we dont discuss very often.

They dont have the new and exciting appeal of social media or even search engine marketing, but theyve been around a lot longer and are still working. In fact, they can play right into those other forms. Search engine rankings are arguably the most important small business marketing tool available today because it drives Web traffic and potential prospects to a small business Web site, a PRWeb spokesperson tells WebProNews. However, because improving search rankings is desirable, achieving results can be both challenging and highly competitive.