According to the report, Bing saw the most pronounced growth in spend among the top three search engines, an increase of 15 yearoveryear presumably compared to Microsoft Live Search.
Yahoo, on the other hand, was down 24 yearoveryear.The report also states the obvious, that there was no movement in search share, as far as rank, but yearoveryear, Yahoo lost share to Google, while Bing showed little growth.Microsoft is headed in the right direction with Bing and attracting more advertiser dollars. That said, its an uphill battle against Google and theres still a long way to go before Bing garners a significant amount of the search ad revenue pie, said Barnette.More information about paid search spend for the quarter can be found in the report. SearchIgnite says it manages over 350 million in paid search annually.
