If youre looking for librarystyle information, like your dentists phone number or the recipe for pumpkin pie, you can find that on traditional search engines like Google, Yahoo and Live.

Increasingly, the webs most relevant content is what our friends and other people are talking about, sharing and looking at right now, said Musk. Using OneRiot people can find that content in realtime.The site launched late last year, and its results are ordered using the OneRiot PulseRank algorithm, which the company describes as PageRank for the realtime web. They have partnered with Yahoo and Microsoft, who recently released a version of Internet Explorer bundled with OneRiot realtime search.