Web sites and ad networks shouldnt be able to collect or use behavioral data for more than 24 hours without getting the individuals affirmative consent.

Behavioral data shouldnt be used to unfairly discriminate against people or in any way that would affect an individuals credit, education, employment, insurance, or access to government benefits.The rise of behavioral tracking has made it possible for consumer information to be almost invisibly tracked, compiled and potentially misused on or offline, said Amina Fazlullah of U.S. Public Interest Research Group.Its critical that government enact strong privacy regulations whose protections will remain with consumers as they interact on their home computer, cell phones, PDAs or even at the store down the street.