The FTC saysThe Guides are administrative interpretations of the law intended to help advertisers comply with the Federal Trade Commission Act they are not binding law themselves.

In any law enforcement action challenging the allegedly deceptive use of testimonials or endorsements, the Commission would have the burden of proving that the challenged conduct violates the FTC Act.It should also be noted that the rules presumably apply to publications beyond bloggers and social media users, but for some reason it appears that bloggers are the ones with whom the FTC had on its collective mind when drafting these guidelines. You have to wonder if they are able to come up with a definition for blogging others have had trouble in the past. Even those directly involved in the online content industry. The rules are scheduled to take effect on December 1st.What questions do you have about the FTCs guidelines? Share them here.