Between Circle of Eight and the headlinemaking marketing strategy of Paranormal Activity, Paramount seems to be embracing social media in interesting ways that other production companies arent or at least arent getting the attention for.

We asked Quinn why Paramount is so successful in creating social buzz. Circle of Eight is a property that works best when we embrace social media for both its distribution and marketing, he responded. Paramount succeeds in creating social buzz precisely because we embrace social media and digital distributions, thinking of entertainment ideas and promotion of these ideas that will work across new media in addition to traditional media. The use of social networking and casual games to enhance the Circle of Eight story supports PDEs focus on delivering bold, relevant programming targeted to a Gen Y audience steeped in Web 2.