Paramount, the company behind the distribution of the smashhit Paranormal Activity is now showcasing a new filmmeetssocial media project.

Paramounts Paramount Digital Entertainment PDE division has teamed up with Adobe, MySpace, Mountain Dew, and Blockbuster on the production, distribution, and marketing on a new supernatural thriller web series called Circle of Eight. We were interested in how the concept came about. PDE Senior Vice President, Creative Development Production, Keith Quinn tells WebProNews, The story and the interactive format were conceived at the same timeCircle of Eight was born as a project that was intended and customized for digital distribution in its debut window, and across platforms for additional windows.Circle of Eight debuted with 3 episodes on MySpace.