Google has released a new feature for its Website Optimizer tool, called Experiment Notes.
The feature is designed to help users include documentation as part of their testing. For any experiments, users can now add their own annotations. If you are unfamiliar with Website Optimizer, its a free tool from Google that webmasters can use to increase conversions by making adjustments to design and text elements to see what works. What you put in your note depends on what stage your experiment is in, explains Trevor Claiborne of Googles Website Optimizer team.