By texting BABY to 511411 or BEBE for Spanish, women receive three free text messages each week timed to their due date or babys date of birth.

The messages focus on a variety of topics including birth defects prevention, immunization, nutrition, seasonal flu, mental health, oral health and safe sleep. The messages also connect women to prenatal and infant care services and other resources.Text4baby founding partners include National Healthy Mothers, Healthy Babies Coalition HMHB, Voxiva, CTIA The Wireless Foundation, grey healthcare group a WPP company and founding corporate sponsor Johnson Johnson.U.