Enhancing usability and extending our online video ads and Pay Per Call distribution creates more advertiser value in a way that is not obtrusive and delivers valuable content for users.

Our Pay Per Call advertising is a natural fit for the mobile search experience and appeals to the millions of businesses who want to drive phone calls across all types of media, he said. It all comes together as part of ATT Interactives ongoing mission to make discovery and connection, between consumers and the businesses they need, even easier when mobile.ATT Interactive reaches about 16.3 million wired broadband customers and 77 million wireless customers. YPMobile app has seen a 250 increase in mobile search through its mobile applications.