Two organizations, People for the American Way and the American Farm Bureau Federation, receive more traffic from Facebook than any other source including Google.

More than 80 percent of organizations are present on at least one social media platform, 63 percent host a blog and one in five have some presence on mobile platforms. There is substantial low hanging fruit around basic digital marketing tactics. Only 18 percent of organizations are purchasing search terms, only 15 percent have mobile sites and nearly one in five organizations still do not allow email optin. The advent of the social web has fundamentally changed our nations public sector organizations, said Professor Galloway. Were likely to see a transfer in power and influence from organizations that are digitally inept to those who are digitally deft.