Social media allows organizations to communicate in ways that didnt exist ten years ago, promoting their services and brands while also supplementing their recruitment strategy.

Businesses of all sizes and types use social media to promote their companies. Twentynine percent of organizations with 500 or fewer employees use social media, followed by 38 percent of companies with 501 to 1,000 employees and 44 percent of companies with more than 1,000 workers. Breaking it down by industry, leisure and hospitality led with 57 percent using social media to promote their business, followed by IT, 48, retail 43 and sales 41. When it comes to managing social media, 43 percent of employers have their marketing departments take care of their social media strategy, followed by public relations 26 and human resources 19. Twentyfive percent of employers have 13 people communication for their organization, while 7 percent have 45 people handle the work. Eleven percent have six or more people communicate for their company via social media and fiftyseven percent said they did not know.