Twitter, Facebook and blogs are becoming increasingly popular with moms as they search for coupons or deals and keep in touch with loved ones.

The web provides efficient, convenient ways for brands to stay in front of their most loyal shoppers and attract new ones.On a scale of one to five, when asked what types of promotions most influence their purchase, product samples in the store 3.8, product samples delivered to home 3.6, loyalty cards 3.