One other random, but interesting finding related to instore mobile use is that 48 of instore mobile users take andor send a picture of a product to a friend or family member.

This represents opportunities for customers to attract new customers to your store, particularly if youre selling unique products. Similarly, with so many people using their mobile devices instore, checkin apps should command at least some of your attention. While usage of these apps is relatively small so far, you can expect them to grow, and they present tremendous opportunities for businesses to not only attract the attention of users of these apps with special offers, but for friends of those users. See Yelps new checkin offers feature. Users can sync their checkins to their Facebook and Twitter accounts. If you do any television advertising, you may want to look at integrating your campaign with some mobile elements as well. The study also found that 86 of mobile Internet users and 92 of 1324 year olds are using their mobile devices simultaneously with TV.