This represents a need to research your own competition online and look for ways to make sure customers make the purchase while theyre in your store.

Theyre already there, so you already have a tremendous advantage. On average, 16 of consumers use their mobile phones for shopping research, while 57 among mobile internet users and 41 among nonmobile Internet users expressed interest in using mobile phones for shopping research in the next 12 months, the study found. One significant finding is that 1 in 5 mobile shoppers who have seen advertising during the shopping process say they always look at it. With that in mind, consider that the things consumers want mobile ads to include are price, product features, and benefits.