Claudia Virgilio, one of its vice presidents, even reported a victory on the clickthrough front.

Apparently the budget for one clients ad campaign was split equally between Facebook and search, and Facebook delivered 58 percent of impressions and 52 percent of clicks. Whats more, the ROI ended up being 42 percent higher for Facebook ads versus search ads.Finally, Rogelio Ro Choy, RockYous chief revenue officer, shared some thoughts. Hes a huge proponent of fan pages versus website marketing, and he stated that the value of fan pages is the multiplier effect. Things will often spread between friends with similar tastes, increasing clickthrough rates. To not make the investment in marketing your Facebook fan page is ludicrous, according to Choy.As for how to promote things, he suggested pointing people to an activity. Dont just drive brand exposure in social media drive brand engagement.