Facebook delivers so many millions of impressions, he argued, that a low clickthrough rate is natural.

Sean Heywood, Managing Partner at the MR Barber Shop Urban Lounge, then picked up the go Facebook thread by sharing a success story. Facebook ads allow his small business to experiment for as little as 5 per day. He said that hes seen a quick, impressive ROI from this, and indeed, that Facebook works better than search for his company.Performics, a much larger firm, is also fond of Facebook.