Locationbased advertising is still in its early stages, but according to ABI Research, businesses will spend 1.

8 billion on it in 2015 as part of their overall mobile marketing budgets. Its still early days and theres no single right approach to locationbased advertising, says practice director Neil Strother. This remains a very fragmented market that is full of experimentation.Locationbased ads are enabled by three sets of technologies GPS, WiFi, and CellID location determined relative to mobile phone transmitters.