So you wouldnt want to be spamming people with a bunch of status updates and say, 20 off, by now, and that sort of thing, said Driscoll Miller.

But you want to be a little gentler for using a status update versus using a Facebook ad. You may consider having a special section of your site dedicated to social, and its possible that this could lead to a more salesdriven Twitter account. Maybe its deals that you get through Twitter, explained Driscoll Miller. Heres my deals page and Im tweeting the deals of the week or something like that, but you have to be real careful that you dont offend the people who are following you. And theyre not necessarily following you just because they want deals or that they want to be spammed with your deals. In other words, if you have this kind of Twitter account, it should probably be clear that this is the intention of said account, and maybe you should have a separate one for your main account.