One of the drawbacks being of landing pages in Facebook theyre only 520 pixels wide, which is real narrow, but its going to give you a lot more opportunity to do some testing there, said Driscoll Miller.

But a lot of companies arent doing that today. Were finding that when you land people on pages within Facebook when you advertise in Facebook, you tend to have a higher conversion rate, she added. Theyre staying within that application. So I think thats an important thing for people to start considering and testing with their Facebook ads.