While selling to people using Facebook isnt always the best idea if you want to maintain a good brand reputation, Facebook does of course offer advertising, which gives you the opportunity to do that without spamming your friends or fans.
WebProNews recently sat down with Janet Driscoll Miller of Search Mojo, who spoke a little about this and using landing pages within the social network. If youre advertising in Facebook, you might want to try having a landing page within a Facebook tab because you can put forms in Facebook tabs today, she said. Facebooks going to be launching a new way to do tabs where you can use iFrames instead of the current FBML, and its going to make it a lot easier to do testing of the Facebook tabs as landing pages. There are limitations that come along with Facebook landing pages, but the good probably outweighs the bad.