The FTCs cracking down on that kind of thing.

Its entirely possible that this kind of behavior is also impeding the marketing progress of some brands. Its not always clear what is acceptable and what isnt, though good judgment will prevail more often than not. So, theres a lot of that going on, and I think a lot of legitimate brands are scared to get into social media because theyre afraid of the backlash that they see in instances like that, said Eley. One of the biggest things is to look at the space that youre in, and realize what the rules and guidelines are in that space.