More WebProNews VideosWebProNews recently sat down with Kelsey Advertising Design interactive director Brandon Eley.
He told us, A lot of times brands and companies go out on the web, and they think that they want to embrace social media marketing. They want to involve communities in their marketing, so they go to these communities like online forums, Twitter, Facebook, other social media websites, and they just spam their message. They go out and just literally broadcast their message to anybody and everybody, auto DM people on Twitter, post in forums with their links, he added. Sometimes they even hide who they are and have employees going and posting as customers, posting positive reviews or other recommendations for people, when theyre actually doing this under the guise of being a customer or being a friend or being someone whos recommending a brand, and its obviously very unethical and in some cases its illegal.