All the rest of it, the themes and the topics are just part of the great backdrop.

WPN What do you think about Twitter as a marketing tool?SST I think Twitter is probably a better tool for social influence than for marketing. Twitter is wonderful if you have the patience to stay with it and use it day after day and be authentic and playful and empathetic towards others. It can be frustrating if you just want to get something specific out of it very quickly.