The people that will gladly sell you links on the hi, how many do you want a week?

basis are just bringing in links to fulfill a contract not links because theyre the right kind of links, he continues. Whereas in the social world, the people that like you or share you or review you, they have a tendency to be part of a trusted community, and these are people that youve accepted into your community. These are people that you agree are knowledgeable on the things that you share common beliefs, and those kinds of referrals and likes and things like that are far more valuable than somebody in the middle of some city that youve never heard of, that youve never met that has no idea what youre doing, linking to you. Social can be an important indicator of relevancy, and Google knows this, which is why the company recently released its own socialbased recommendation engine to tie into local search.