More WebProNews VideosIts become increasingly clear that social interactions with content are in important element in the promotion and visibility of that content.

Beyond the simple viral nature of Facebook likes and Twitter retweets, they have simply become part of the fabric of the web and discoverability of content, in some cases even more powerful than search. That is why search engines have taken their own interests in these interactions. WebProNews recently spoke with search industry vet Bruce Clay, who says, Likes are the new links. I think that what in general we have seen is that people have gotten so concerned about links as being a way of biasing your search results that in an almost blind way, theyve been going after quantities of links, and that overtime, the trust score of those links has been dropping, and weve been seeing recently topranked sites that fall right out of the search results because they have just way too many sites linking to them that are not at all trustworthy, he says.