Digital marketing firm, iCrossing has released a free iPhone social media monitoring application called Say What?

The app works by scanning the most active social media networks for a keyword or phrase, and returns a realtime snapshot of what is being said.Users enter a search term on an interface, and the most current conversations from the various social media sites are returned. Say What? displays the most recent conversations in aggregate, so users dont have to search social networks or blogs with a mobile browser.Users have the option of finding out more on a particular topic, and a search his saved so they can receive updates for their regularlysearched terms.iCrossing developed Say What? to demonstrate how search, social media and mobile can work together to provide users with information that is realtime and relevant, said Rachel Pasqua, director of mobile strategy, iCrossing.Our goal was to put oneclick social media monitoring in the palm of the users hand.