I think bloggers are the future, said Ferenstein.

I dont really like the distinction between a blogger and a journalist. There are some horrible journalists, and there are some great bloggers, and they could probably swap positions and we wouldnt know much of a difference. Good writing is good writing, and as more people come into the space, theres going to be more opportunity for people outside the people with journalism degrees or with the typical pedigree or connections that used to get them into the legacy media organizations. Because the landscape is so much broader, theres going to be a lot more noise, he notes, so Youre going to have to do something really unique to distinguish yourself.