Remarketing reminds those consumers who didnt convert the first time about the original offers as well as new opportunities, and seeks to bring them back for conversion.

Most remarketing models are based on identifying consumers who expressed initial interest in a product or service on a web site or landing page or website but didnt convert, he adds. With Remarketing, advertisers can reach out to these past visitors with an ad relevant to their interests before they left the website. Matching these banners to users who are most likely to respond to them increases brand awareness, site visitations and conversions. Remarketing might be particularly effective around the holidays. Customers that showed some interest in products might need a little extra encouragement to go through with a gift purchase. For that matter, products browsed around the holidays may be retargeted later as potential birthday gifts.