Once implemented, upon visiting the site, users are tagged anonymously and later recognized by banner ads spaces on other websites within the Remarketing network.
Advertisers later followup with these users as they surf other websites with an advertising message. It is important for both consumers and advertisers to understand that remarketing does not pull any other information from the visitor other than that he or she has viewed that particular site, he notes. The visitor is tagged anonymously and this allows advertisers to serve a relevant ad later in the visitors Internet surfing. Increasing Traffic and Conversions Remarketing provides marketers with a vehicle to bring lost visitors back to convert, a solution that did not previously exist, says Yomtobian.