Google has put together a oneminute guide to using its Searchbased Keyword tool.

The tool was launched just over a year ago in beta. It lets paid search advertisers see what keywords they may be missing out on based on searches on their site.Millions of people use Google each day to find products and services by searching on various keywords, says Dan Friedman of Googles Inside AdWords Crew. This means that by including all keywords that are relevant to your product or service in your campaigns, you can ensure you can ensure that you will reach a greater set of potential customers.