4.Multinational search brands led many of the markets in the region, but the popularity of local brands was seen in both China and South Korea.

Baidu.com Inc. led as Chinas top search destination with 63 percent share of searches performed, while NHN Corporation captured 49.3 percent of queries in Korea, leading the market as the top destination.The competition between local and global brands to capture search market share around the world continues to be an ongoing battle, said Will Hodgman, comScore executive vice president for the AsiaPacific region. As multinational brands continue to expand across borders, understanding the online behaviors and preferences of local audiences will be a central component to implementing successful digital marketing strategies that capitalize on this lucrative and growing market.