And well be working closely and cooperatively with them as they continue their review.
Upon announcement Google highlighted these things about the deal The deal will bring new innovation and competition to mobile advertising, and will lead to more effective tools for creating, serving, and analyzing emerging mobile ads formats. This deal will benefit developers, publishers, and advertisers by improving the performance of mobile advertising, and will provide users with more free or lowcost mobile apps. The mobile advertising space will remain highly competitive, with more than a dozen mobile ad networks. The deal is similar to mobile advertising acquisitions that AOL, Microsoft, and Yahoo have made in the past two yearsMobile advertising has enormous potential as a marketing medium and while this industry is still in the early stages of development, AdMob has already made exceptional progress in a very short time, said Susan Wojcicki, Vice President of Product Management at Google upon the announcement.Google says since the announcement, they have seen a quite positive reaction from advertisers and publishers, who are enthusiastic about the possibilities the deal might bring. Its hard to say how long the regulatory process will take, but well keep you posted as we learn more.
